Black Friday: 20% off sitewide

Black Friday sale now live • 20% off sitewide • 28 Nov – 1 Dec

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Australian-Owned & Made
Women-Led
Sustainability-Driven
Wellness-Focused
Ethical & Cruelty-Free
Australian-Owned & Made
Women-Led
Sustainability-Driven
Wellness-Focused
Ethical & Cruelty-Free

Explore our Eco-Friendly Range

Shop Best Sellers

Discover our range of wellness-focused and ethically sourced products.

Conscious Consumption

Natural Hair Care

Home Range

Our Story

Out of necessity, we built The Basic Co. to help individuals seek products that mirror their values.

Loved by 3000+ Customers