After being diagnosed with various health concerns, I was already someone who valued wellness and clean living—but this experience pushed me to reassess everything. The foods I ate, the products I used, the ingredients I applied to my skin and hair—it all mattered. Working in the hair and beauty industry, I’d been surrounded by harsh chemicals for years, and I knew it was time to make better choices, not just for me—but for my future.

Products that were either Australian made, organic, vegan, ethically sourced, sustainable, or created by women-led brands—but rarely all in one place. So, I began curating them myself.

Months later, my partner became extremely unwell and was diagnosed with Addison’s disease, a rare autoimmune condition. Navigating his recovery and our new reality made it even more clear: what we bring into our homes matters more than ever. That’s why I built The Basic Co—to make the switch to a more conscious lifestyle easier, accessible, and family-friendly.

Not every product ticks every box—but they’re all chosen with care, research, and purpose. Whether you're switching to a low-tox cleaning spray, trying a natural protein powder, or discovering a skin-loving balm—there’s something here for you, your family, and your values.

Thank you for supporting a brand that puts thought, heart, and health first.